The ease of use, customer service & reliability is what I like best about this software! It's easy to get started with because it comes pre-loaded with templates for most occasions/occasions types that you might want your customers to be able to send flowers from their website or mobile app. There are also many other floral designers out there who have created custom designs which can help if needed but aren't as user friendly when creating an account in order to upload these files into the system. This has helped us create beautiful bouquets without having to worry too much about flower arranging skills since we're not very good at doing so ourselves.