I like that it has different options for memorials (including photos) as well being able to upload your own pictures or choose from pre-made ones! It's easy enough anyone can use this website without any training at all!! There isn't much you could ask me about using MS other than maybe how they handle their customer service department in general because everything else works perfectly fine :) Definitely recommend if someone wants something simple but also very customizable - which makes sense since its designed by funeral directors themselves.