I like how simple it is. It integrates with our CRM and helps manage our entire marketing funnel from lead to conversion to customer. It is very easy to setup and use. It is also very flexible and can be used for various different types of campaigns. There are a few minor things I would like to see, but they are not major issues. I would recommend this product to anyone looking to improve their marketing. We are able to reach more customers and drive more qualified leads. We have also been able to reduce our customer service costs. We would have never been able to implement our marketing funnel without this software.