This heating pad's ability to generate heat should be the criterion by which it is judged, but it is not. Instead, it is rated "Buyest" and "Soft". Regardless, I found the heating pad to heat up well the second time I used it. My advice is to give it more time to show its ability to heat up than the first time you use it. Having done this I am pleased with its ability to generate heat. It took a while, but it works!
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