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Review on brax.io by Aaron Kindler

Revainrating 4 out of 5

Great solution in managing your OOH media

I like that we can manage all of our out-of-home campaigns from one platform. The interface is very easy to navigate through; it's simple to set up new placements or edit existing ones. There are no additional costs for using this service compared to other services. Brax has been great at keeping us updated about changes as they happen with their products. Not much--it's worked well so far! We're able to see how many impressions each campaign receives and what percentage of those impressions convert into actual clicks. This helps us determine which placements work best for different types of content.

img 1 attached to brax.io review by Aaron Kindler



Pros
  • It works seamlessly within Adobe Analytics, meaning you don't have any extra steps.
  • Has built in attribution tracking making reporting easier than ever before (even if there isn’t an integration available yet)
Cons
  • Limited targeting options when testing ads