The ease of use, how it integrates with other church systems (Zoho CRM), ability to customize features as needed for our organization's needs is great! I dislike that there are no mobile applications available yet but this seems like something they could be working towards providing in their future releases? We have been able to streamline communications between multiple offices across states within one system via emailing/texts etc., we can create custom forms easily using WYSIWGS editor which makes creating new events easy too.