I like that it's easy to use, simple as well! It has all of my favorite features in one place which makes managing multiple sites so much easier than having them scattered throughout different tools or applications (like SEMRush). The price point for this tool can be somewhat expensive when compared with other similar products out there but they do offer discounts if you buy more packages at once - maybe try going into their chat support? They're super friendly here & are always willing help answer any questions about using your product/service even after purchase time frame expires :) We've been able solve most issues we had through live chats wtih our Support Team members who were very helpful answering each question individually from start-to finish until resolution was achieved 100%.