I like that it has good tools for data visualization/analysis as well as machine-learning modelling to help you get results quickly. It also allows me access my model easily from anywhere in the world or even at home with no internet connection which is great when working remotely (I work online). The training time can be quite long - sometimes more than 24 hours depending on your hardware & network speed. You need some programming knowledge too but this isn't always required so not an issue there. If you're looking into neural networks then definitely check out how easy they are to use once trained! We needed something flexible to allow us to build complex relationships between variables using our own algorithms rather than just being limited by predefined functions available within other software packages such as R or Python etc.