The ease of use and user interface provided for both technical as well as non technical users. Its very easy to configure and implement. There are several modules which can be used independently or together to provide complete protection against any type of attacks. Easy to integrate with other products such as SIEMs and IDS systems. Nothing much to dislike about it so far but I am sure there will be once its fully implemented. Protecting enterprise applications from malicious threats and reducing risk associated with them.