I like that it is an easy way for us as marketers, sales people or anyone in our organization who doesn't have much technical knowledge to be able to make sense of what we are seeing from Google Search Console (GSC). It's not always accurate but when you do see something there, its very helpful so you can take action right away without having to wait until someone else reviews your site. We use this tool daily along side GSC which helps keep things organized and makes sure everyone knows where they need to go next within their reporting process.