I like that this tool allows me as an analytical user who does not have any technical skills or expertise whatsoever can use it without needing training from another person (such software would be very expensive otherwise).
It's also quite quick! The interface could perhaps do with some simplification but other than those small things we're pretty happy overall because they seem committed enough about keeping up-to date so far even though there has been no major release since 2014 - which doesn't bode well given how many new tools come out every year these days!! We've used them primarily when making decisions around sales targets etc., although sometimes you might need someone more experienced/technical if your needs go beyond basic reporting requirements e..g using predictive modelling capabilities such us ARIMA models.