It contains powdered charcoal like the brand name, is the same size and works (as far as I can tell) the same. The price is lower than the brand which makes it a bargain. I just used the first of the filters. When soaked before use, the water turned black. Repeated soaking[4] was required to prevent the charcoal from seeping into the water. I assume the charcoal removes any contaminants and taste/odor that may be in the water, but the material wrapped around the filter appears to be much more porous than a Keurig brand filter.
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