I like how easy it was for me as someone who has never built anything before in my life! The support team were very helpful when we ran into issues or had questions along our way which helped us get things working quickly - they are always quick enough respond but not too pushy about getting you back right away if your issue isn't urgent (which can be so hard sometimes!) We have been able use this tool since day one of using salesforce CRM software & now having something else makes managing contacts easier than ever!!