The software was easy enough for my team of non tech savvy users who don't understand data visualization or analytical tools in general but are great people with smart ideas about how they can be utilized by us! As we have grown our client base has expanded so quickly it's hard keeping up as far automation goes - I had been working closely one day per week manually uploading reports via excel into BI solution which took too long sometimes because there were way more than 10 clients (now over 100) reporting weekly/monthly etc.