As is the case with a great number of the items that we encounter in life, Hot Wheels is first and foremost a marketed brand, for which they seek an unreasonable amount of money. Toys that are not only fun to play with, but also safe to use, well designed, and compatible with one another, yet are priced out of many people's price range. Regarding this particular model, the fact that its price has been reduced by 46% enables prompt purchase without any reservations. The child is completely absorbed in the game, but if there is no coupon available, the cost can be prohibitive.