I like how easy it is to create forms, surveys and other marketing materials. It's also very user friendly when you're first starting out. There are some things that could be improved but nothing too major. We have been able to create everything we need for our business so far with this software. The customer service has been awesome as well. They really want to help you and will make sure you are happy with your purchase. This software allows us to keep track of our customers, their orders, their feedback and much more.