The ease of use for our staff to be able to create an account and place orders without needing any training. There are still some things that I do not like about this program but all in all it has been helpful with keeping track of inventory and tracking sales for my store. It does take time to learn how everything works but once you figure out what needs to be done then it's no problem at all! We have used other programs before so we were familiar with their ways of doing business. This one was very different from them and took us awhile to get comfortable with using it. But after getting comfortable with it, we realized how much easier it makes running our store and keeping up with stock levels!