The platform was simple, easy-to-use & understand! It's so easy with this website that we are managing our marketing activities just from one place - this works very well in terms of managing budgets or getting ideas which really should be prioritized now - it helps us decide what campaigns to launch first (when our budget permits). We cannot find anything yet but I will keep looking around if there is some feature missing at all ;) As soon as possible you need your own digital expert(s) who knows how people think online and would like help them do their job faster AND cheaper too? That’s exactly when FLAPS shines the most :D For example, they have provided excellent tools (such as heat map analysis tool) to easily identify ROIs among multiple channels/media formats used by customers when buying products / services - also helped me get insights into customer behavior while searching my products across platforms such as facebook etc The fact that it's intuitive, easy to use, and has great customer support. That you can easily share your dashboard with colleagues or clients. And if you're using it in conjunction with Google Analytics, then it really helps keep things organized. I'd love more integration options (such as Zapier) and some better export functions too. We've been able to streamline our analytics process by having one place where we can see all of our data across different channels.