I love that it's user friendly! It makes managing applications super simple--especially when you have multiple people working with them at once (we're four in my office).
We've been able to streamline our process of application submission tremendously since this has come into play last year; we used to do so much paper work before using GoSmart - now everything can be done via computer or phone instead! This really helps us save money as well because all paperwork could also go through emailing rather than printing/foldering etc..