It's easy to use, it has great documentation (even in English!), so you can learn how things work without having any prior knowledge of programming/computing! I've been using this product since version 1.5 when i was still at university studying biology - back then there were not many simulators available that could handle complex biological structures like bones or muscles realistically enough but with ease of understanding by non technical people such as myself who are just learning about these topics.
Nowadays though we have much better options than OSM which makes my job easier because now all models created within our lab require less time coding compared to before where they would take ages due to lack of proper tools.