The 3rd party API integration makes it so much easier to pull in data that I can't do myself. The software has a ton of features but it's hard to master all at once. There are still some areas where I struggle, even after using the product for years. For example, it's not always clear when something needs reviewed or changed. This is a great tool for any size organization looking to improve their internal processes. We're using it to centralize our sales reporting process and improve efficiency across our team. The best thing about this tool it's ease of use. I don't have any dislikes because everything works as intended. This software has helped me in many ways such as data collection and analyzing results.