I love how easy it was for me as well my team members were able get up-to speed quickly! We are still tweaking some of our features but overall we have been very happy so far using this product - especially since they offer free support when needed!! Nothing really at first glance (but you should read through everything).
They do provide training if required however there isn't anything specific i can point out right now other than just make sure your needs aligns wtih what's offered before signing off any contracts or purchasing licenses :) My goal has always had twofold purposes; 1) To be partaking &2nd being aware / educated about social media platforms such 2 FB et al., along withe educating others within organizations who may not know much regarding these types o fplatformS.