Updated 05/08/2015. Not sure if water got in there or something, but it started to loosen and came off very easily when I moved it (wiggled it around to see what was going on while washing my truck). The black adhesive stuck to the truck, but most of it came off the emblem. I spent about 20 minutes peeling the adhesive and all residue off the truck and emblem and I used the remaining 3m tape and taped it back onto my truck. I don't think it's going anywhere now, but the black double-sided tape on the emblem turned out to be crap. Pricey for what it is, but it's exactly what I'm hoping for. Strong, nicely colored, good adhesive - good fit for my car. It's quite big - maybe too big
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