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Codec Review

3

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Very good

Revainrating 4.5 out of 5  
Rating 
4.4
Marketing, Audience Intelligence

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Description of Codec

Codec helps brands grow by connecting with culture. We provide AI-powered audience intelligence that gets under the skin of mass audiences by analysing the way that they naturally engage with content online. Our platform and consultancy service support brands in creating and activating messaging that resonates with audience passions and interests. We use real-time analysis of hundreds of millions of online content interactions, identifying the audience networks that matter most to brands. Fully GDPR and CCPA-compliant, our platform moves beyond demographics, grouping audiences into tribes connected through culture. Once relevant tribes have been identified, our platform brings them to life with actionable insights to enhance marketing messaging. It enables brands to deep dive into tribe personalities, the topics they care about, the people and brands that influence them, and the imagery that defines them. This supports marketers in creating messaging that will resonate, and understand where to activate campaigns to make sure it reaches your tribes. Codec insights are used by our clients globally to plug cultural intelligence across the marketing workflow: a single point of data to inform brand strategy, content marketing, and media activation.

Reviews

Global ratings 3
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Type of review

Revainrating 4 out of 5

Engaging audiences through social media

The insights about our audience are really helpful to understand which channels we should use to reach our target audience. It is easy to understand the target audience and it helps us to know what people like and dislike about certain platforms. The platform is a bit expensive compared to other similar platforms, but I guess this is because of their business model and not because of the product itself. I think it's an excellent tool for understanding your customers or even potential clients…

Pros
  • I really enjoyed the insights that we were able to see for our audience and the creative that we were able to do
Cons
  • I think it's an excellent tool for understanding your

Revainrating 5 out of 5

Great experience with amazing individuals

I have worked as an editor at Code for many years, mostly writing long form features about new trends within tech (eCommerce platforms/tools). The team was great to work alongside - always happy when you dropped something into their inbox or shared some news from industry events! It's been so much fun being part of such passionate people who are constantly learning & growing together over drinks after hours :) Not really anything specific but it would be good if there were more opportunities…

Revainrating 4 out of 5

Very professional customer services - fast response times

That the service is very good at what they do. It is a very reliable and well maintained social media platform with a very friendly and helpful team.I have found the service easy to use and the platform is very up to date and the team are always adapting new tools to keep the service on the up. I have no complaints. I find it a very good service and I do not have any problems with it. I have not found any downsides. I would recommend this service to other businesses. I have had no issues with…

Pros
  • The software is very easy for me to use
Cons
  • It is very hard to find certain things especially if you are searching for something