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Maroon.ai Review

3

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Very good

Revainrating 4 out of 5  
Rating 
4.0
Marketing, Account-Based Marketing

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Description of Maroon.ai

Maroon.ai is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve using maroon: - Scoring and prioritizing prospects - Segmenting leads based on geographies, target markets and product lines - Discovering buyer intent and enabling personalization - Net new accounts with a named account standard - Predictive channel and marketing insights Customers have been able to realize a 23% lift in L2R within 4 months of product adoption. Maroon started its journey in 2016 and since has successfully served customers across the world. To name a few Tata Communications, Oracle Asia Pacific, Eureqa, Airnet Infotech among others.

Reviews

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Type of review

Revainrating 4 out of 5

Very intuitive platform with great customer support

I like that you can track the success rate (or not) at each stage within our Sales Funnel from lead through close; also very easy integrations into other tools such as Hubspot/Salesforce makes tracking funnels super-easy! Not much - but would love if they could add more tags so we had more options when describing leads. Some people may feel overwhelmed by all these different fields available while creating new templates though there's nothing wrong per se here. We use them mainly because their…

Pros
  • I like that once you know what you want, it is very easy to make a report and find the data you need even if you don't have a background in coding
Cons
  • It seems a little bit too simple for me to understand how to use it, but that might be because I'm not a

Revainrating 4 out of 5

More Than Just CRM... A Great Way To Personalize Messaging

I like that you can create different segments within one account so if someone has been an inactive customer but then signs up again they will still get their old segment information which makes sense. It doesn't have all features yet (especially when compared against other platforms) however we're working towards adding more features such as dynamic content creation/updates and better mobile integration. We've used maroon to build custom funnels and campaigns around our customers' accounts…

Pros
  • Segmentations are easy
  • Easy integrator with Mailchimp, Pardot or Salesforce CRM's
  • Great for marketing automation!
Cons
  • Reporting is not fully fleshed out

Revainrating 4 out of 5

Amazing AI that will do all the heavy lifting for you!

I love having an AI that knows what will work best within my business when creating content! A wonderful tool - sometimes there's nothing you can do because its not working at all like we would want but they're always coming up w/ new features so keep pushing them!! They need more tools though as far too many things dont have options yet from other platforms such us HubbaBubble etc.. Give their team time tho-it takes months before anything changes lol But overall great platform which saves me…

Pros
  • I love the platform, having an AI that knows exactly what to target for each post and the content that I need to create daily!
Cons
  • Sometimes they have to make changes to the platform and it takes a long time for them to make the changes