I like that it is very easy to setup, use and promote via social media as well! It's also great for getting new customers interested in your business by showing them products they might have never known about before or not even heard of at all - which helps build trust with potential clients right from day 1 (or week one). The website could be more user friendly/intuitive if you're looking just to start an online store but otherwise this software has been fantastic so far!! As mentioned aboveβ¦