In principle, IOTA works like any blockchain. Being a distributed database for the storage of information. It is distributed among a series of nodes, which validate the information and allow its operation.
The main objective of the cryptocurrency is to serve for the storage and exchange of data relating to the Internet of Things. That is, understanding that the Blockchain is essentially a large decentralized database. The first part to understand the IOTA business model is to understand that it seeks information generated by smart products is stored on your network.
Thus, the data generated by our articles with smart sensors, from our car to our fridge, would be stored in IOTA. And once there, the IOTA Foundation seeks that we can transmit the information securely to a third party. Either to share the data, or to sell it, which is at the end of MIOTA's goal. The creation of a large information market collected by sensors.