Bankrate is a media publishing company that provides financial advice to consumers, one of the strength of Bankrate media publishing press that has make them relevant so long in the media industry is that they help finance content provider through their online basic and research program, they provide loans, insurance and so many others financial services including mortgage for their users. Bankrate also help individual that are still working to plan their retirement which is ahead of time, Bankrate, they also help individual in paying limited taxes. With my findings I discovered that Bankrate has a total number of 4,800 institution which they are deep and vast knowledge and information on each of the products of the institution, Bankrate have carried a large market both local and international in the United States.