We have seen measurable results in our customer acquisition rates as well as overall revenue increase from implementing this solution for all of their channels across multiple platforms (web/mobile). There are some minor bugs but nothing that impacts your ability or functionality during normal use cases so I would say there's not much room here either way! If you're looking at using ziftengine it should be used 100% regardless if its being implemented internally within one org vs externally into another organization outside of yours - just make sure they fit together perfectly before implementation because once those two pieces start clicking everything works great!! Our primary benefit was increasing conversion rate through better targeting & engagement throughout each stage of funnel process which enabled us deliver more personalized experiences while driving increased purchase intent leading up to sale completion..