The idea behind this toy is good, but the implementation is lacking. It never ceases to amaze me how a toy company says "age 4+" and I don't think they need to worry that this 4 year old has a younger sibling. The bingo pieces are soft and about the size of a child trying to eat them. The spinner also has a very poor design. The images are tiny and difficult for a child to see, but what is worse, if you look at the photo you will see that the spinner completely hides the inner animal it lands on. If they made the bait bigger, they could put all the animals on the same circle. Or maybe they made the dial shorter, or made the dial big, wide, and transparent. There are many ways to make it better.