The ability to integrate with our Mail Chimp campaign is very powerful! I love that we can track leads all of their way through sales cycle until they become clients or not interested enough (or whatever it may be). There are many different ways you could tweak this tool depending upon your needs; however there's always something new out each month which makes things interesting!! It would definitely help if someone made an app version too - but then again why do people have iphones?!? Anyways- great product overall! We use Cleaver Reach mainly because its cheap compared at other services like Marketo/Pardot etc.- so easy integration into Salesforce Marketing Cloud &nbsp'; Easy access from mobile devices by being able to login via Facebook Connect;.