The ease at which I can communicate between my staff members via email or text! It's simple enough where no one has any problem learning how it works but also allows me as an admin so much flexibility when needed without having too many people involved - great idea if your small organization doesn't have anyone who knows what they are doing behind this software!! Can be frustrating sometimes using all these different features/tools available through touchpoint however once figured out its very easy to use again :) Great communication tool across teams within our congregation allowing us access from anywhere we need help quickly & easily!