I like it because it's cute, it's a blue dragon. My dog likes it for all the things it was designed to do. It's light but so far no damage (though he's not a particularly destructive type dog). We've done some very light tugging with it, he runs around the house with it, plays keep away, tossed it up in the air from his mouth, holds it between his paws and lightly chews it sometime. I'm not sure how it would stand up to dogs that 'kill their toys' since mine does not do that, but his light gnawing on it has not produced any damage at all.The shape of it has different shapes and feel in different parts, so it offers some nice variety in how he catches it or holds it in his mouth.
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