The best thing about this tool was that I could track my website's traffic in real time without any hassle or effort! It also gives me detailed insights into which pages are most visited by users so it helps to optimize them for better results and conversions later on down-the line as well. You can't see what your competitors have done with their own analytics tools (which you would be able to do if they were using Google Analytics). Also, there isn’t really anything else out there like it - maybe some other web development platforms but nothing specifically tailored towards SEO / PPC campaigns. If looking at how much engagement each post receives then clicking through rates etc., This works very nicely because all relevant data from GA flows over when comparing posts/pages within one campaign vs another.