You can tell from the look and the storage box that it's all about the best quality! I used one of the 1/4" drill bits and couldn't ask for a better experience. I am now retired but I started my career in a large nuclear turbine company as a machinist and ended up as supervisor, instrument engineer. , process engineer and quality engineer. As a tooling engineer, I have bought many drills for all the major manufacturers for thousands of dollars at a time and compare these drills to the best in the business.