The ease of use, the ability to connect with people in different areas of the country without having to be physically present. It's also great that you can customize what is displayed on your page so that you are able to reach more people than just those who visit your website. I wish there was an easier way to add pictures to the page. Sometimes it takes a few tries to get one picture added correctly. Also, sometimes when you have a lot of data being sent from the server it can slow down the connection. We have been able to send messages out to our congregation via this platform. It has allowed us to do this without having to do it ourselves.