The reporting, the ability to create new products, the ease of use. We use Averick for our main analytics tool. The ability to track our advertising campaigns. We realized that our audience was not well defined and we were not targeting the right people. We also realized that we were spending too much money on advertising without any results. Then we decided to use Averick to do a better job. The reporting is really easy to understand, and the customer data enrichment is really helping to understand our audience.