The ability of this software has helped us understand our customers better than before which we could not do earlier with manual work! It helps me get insights about my target audience within minutes after I log into it for first time!! We have been using oceanfrog since 1 year now & never had any issue till date as far concerns are concerned (we use only cloud-based version) so there's nothing much negative point here but if u want more detailed info then i would say try demo mode once at least.
Customer segmentation - getting an insight regarding customer preferences from where they come form etc.-.