I like how it integrates well with my website so there's no additional setup required! It can be difficult sometimes figuring out what they're trying to do when we have different questions or problems at times though. The customer service team has been very helpful as far as being able to answer any question we may need answered regarding their integration within Google+. It does exactly what it says it will which makes it super useful especially if you don't know much about SEO/Google rankings yet (I didn't).