I read all the reviews before buying. My 2007 Jeep has very faded plastic fenders (those of us who have them know). I cleaned the surfaces first, then used a plastic heat gun (search this method on YouTube) and then applied this product. After going through all the wings as instructed, I reapplied the next day and the small areas that were visible from the previous application disappeared. The result was a month of intense heat and sunshine (118 degrees and I park outside the whole time) and no color fading or bleeding after heavy monsoon rains. I think the trick to avoid bleeding the color is to wipe it off with clean clothes after application. In any case, even after just over a month, it has lasted longer than any other product I have tried so far. And the cost is small when you realize how little product you use. If I had known, I would have bought a small bottle, you use so little.
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