Review on NinthDecimal by Marco Gavi

It's easy to use, has a wide range of features including geodemographic targeting which allows us to target users who live in specific geographic areas with tailored content & offers. We can analyse our customer data against an entire database (or subset) using different variables without needing custom code writing or complex formulas - we just enter what criteria are relevant and they're applied automatically! This saves time compared to having to create reports manually from scratch each month/quarter.