The ability to easily target audiences by demographic information is pretty great! Also being able to segment those demographics into different subgroups makes it even better. I wish there were more ways to customize the look/feel of my ad units because that could improve performance across all types of creatives. Also would be nice if you could set up an automatic bidding strategy so we don't have to do any work manually. It's been really helpful in helping us reach our marketing goals for each new client project. Being able to see what works best for them helps drive our business forward. We're using this tool to help increase awareness about our services as well as create leads for future projects. This has helped grow our pipeline significantly which results in happy clients.
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