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27 Karma

Review on Swoop by Robert Ryokan

Revainrating 4 out of 5

Great Platform For Marketing Automation

The ability to easily target audiences by demographic information is pretty great! Also being able to segment those demographics into different subgroups makes it even better. I wish there were more ways to customize the look/feel of my ad units because that could improve performance across all types of creatives. Also would be nice if you could set up an automatic bidding strategy so we don't have to do any work manually. It's been really helpful in helping us reach our marketing goals for each new client project. Being able to see what works best for them helps drive our business forward. We're using this tool to help increase awareness about our services as well as create leads for future projects. This has helped grow our pipeline significantly which results in happy clients.

img 1 attached to Swoop review by Robert Ryokan

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Pros
  • Easy segmentation options
  • Lots customization available from simple text boxes or HTML tags.
  • Ability integrate with most CMS platforms without much additional code needed (or at least very little)
  • Reporting dashboard looks good, although reporting feature should support multiple metrics per report view instead having just one metric column currently offered.)
Cons
  • Not easy enough setup yet but will become easier when they add