I like how easy it is to use this system. It's simple, yet allows for all the customization I need. I dislike that there are so many features you can't see before you purchase (and it's not cheap). But once you figure out what works best for your business, it's a great tool to have. If you're looking for something very basic, then this may be the perfect fit. It's also good if you're just starting out with an online storefront. If you want more customization than that, look elsewhere. We're trying to create a catalog-style website where our customers could browse through items in their own time. With this, they can get straight to ordering!