This tool helps us automate our lead nurturing process by managing all of our prospect relationships in one place. It has an incredible reporting feature which allows you to drill down into your data and create custom reports. The UI could use some work but they are working it out. I really like how easy this tool makes it easy for me to manage my contacts. If you are looking for easy to use lead management software, this is it! We can now easily track where each contact lives across multiple properties within our client list, and what stage they're at in the sales funnel. It's easy to use - has all of our client data! The user interface could always improve but it does its job well enough at this point. I like how you can easily track calls/emails received by your team members (you don't need an extension). We've been able to get reports out faster which helps us keep up with new opportunities coming into our pipeline.