Our cats LOVE this toy! It's the one toy they are happy playing with together and take turns trying to put their paws on the holes to grab the "bird." And, it is whisper quiet, unlike other "chase" battery-operated toys. Like other reviewers, I couldn't find the "on" button until I looked it up under reviewer comments, but once you see the "dimple" on the side, it is easy to identify. I find that the power lasts for a really long time (no auto shut-off), and I've found the feathers sturdy. One of my cats is very playful and loves to pull on feathers if she can get them in her teeth, but she hasn't been able to damage it in any way, and so far the whole experience has been fantastic. Very quick delivery too, everything wrapped well and intact.
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