Cogito is a behavioral analytics software that provides sales, service and care management professionals with the real-time emotional intelligence needed to improve sales results, deliver amazing customer experiences and enhance quality of care.
It has been so helpful in determining what kind of customers I am attracting from different marketing efforts across my organization as well as understanding how much money we are bringing into each area of business via our online channels (Google ads). Not enough reports available for some industries such as direct response / telesales or multi channel campaigns which limits its usefulness somewhat but overall it's great! Keep using this tool and continue expanding your capabilities byβ¦
Pros
Insights
Ease of UseThe ease at navigating aroundCogniTO
Cons
The amount information can take foreverTo get loadedIt takes too long