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Competiscan Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.4
Marketing Services, Marketing Analytics

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Description of Competiscan

Competiscan gives our clients the ability to analyze direct marketing activity. Our comprehensive coverage is updated daily and will enable your organization ro react to your competitors quickly. Competiscan and its powerful web-based search utility will allow you to mine our dynamic direct media tracking database. With this user-friendly engine, our clients are better informed to make their marketing campaigns even more effective. This will allow marketers, product managers, and competitive intelligence professionals a direct view into the offers and product presented by competitors.

Reviews

Global ratings 2
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Type of review

Revainrating 4 out of 5

Great alternative if you want quick & easy insights into market share

The biggest benefit of using Competiscan was that it allowed me to see competitor data in real time so I could adjust my strategy accordingly. The price for such an advanced tool can be prohibitively high. Also, there were times when certain features did not work as expected or at all. There have been other tools available over the years but none has really come close to what Competiscan brings to the table. It's great having access to competitor information in near real-time. We're able to…

Pros
  • Easy interface
  • Very informative analysis section
  • Ability compare product feature set against competitors (even small ones)

Revainrating 5 out of 5

Very useful tool and not just limited only if conversions

We use it as part of the analytics for one of our most trafficked sites where we're constantly looking at new ways in which people get there via different paths or searches versus going directly through links (from social channels etc.). It's been really valuable from that point of view but also very easy to navigate once you know what things mean! Also helpful when creating content - I can easily see how many visitors come specifically from that channel/search term & compare with other traffic

Pros
  • Easy access
  • Great amount info provided by competitors, publishers& media companies.
  • Good user interface design makes this tool super easyto manipulate even if no prior experience working wth competitive intelligence tools before.
  • Ease accessing information across platforms suchas mobile devicesand website browsers
  • Ability integrate into existinganalyticsplatforms without being over
Cons
  • There are troubles