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Influ2 Review

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Marketing, Account-Based Marketing

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Description of Influ2

Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. With Influ2, every user’s engagement is identified. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in leads. Influ2 platform allows users to: - Build an audience - Upload personalized messages and visuals - Monitor all the interactions on both account and individual levels The behavioral scoring model identifies leads before they submit a lead form. Influ2 includes a person tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. The solution is compatible with Salesforce, HubSpot, Marketo, Creatio, Outreach, ActiveCampaign, and many other CRM and marketing automation platforms.

Reviews

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Type of review

Revainrating 5 out of 5

Love The Platform That Has All Of My Business Needs Covered

I like how it gives me an opportunity to have access with my clients in getting my marketing solutions implemented and making sure they are getting what they need from us for our business's goals/needs. Sometimes there can be some slow response time but overall not bad enough that its something I dislike. Honestly its been working out perfectly this way so far! Great software for small businesses who want to use tools which give them all of their needs met regarding social media management to…

Pros
  • Easy integration
  • Ease at understanding data sources
  • Very easy user interface intuitive.
  • Ability To track engagement metrics suchas click throughs or shares etc
Cons
  • I don't really have any dislikes about this, everything is just fine

Revainrating 5 out of 5

Great tool and easy-to set up platform

I like that influencer management has become more streamlined with this software. It's also great for creating campaigns, tracking results, etc., but it could be better if you have many clients or accounts in one campaign. This would make things easier when managing multiple users/clients within your organization. We're using Influ2 as part of our social media strategy. Before we used another product (like HubSpot), there was no way to keep all these networks organized so it made sense to use…

Pros
  • What i love best about having access through my website is being able track leads & sales directly into Salesforce very good feature set overall..and easy interface !!! Great job guys at integrating SFDC features!!! Love how fast they are responding too.they really take care their customers :)

Revainrating 5 out of 5

Great platform if marketing is part o ur day job

I like that they have so many different ways you can segment your users! You could also do A/A testing with them as well which was very helpful in helping us understand what our customers were looking for when it came time of making decisions about upgrades or changes we wanted made within one product vs another (and then implement those). It's not easy getting everyone onboarded into using this tool - but once people get used to how things work internally there are no issues anymore from my…

Pros
  • Amazing technology
  • Very supportive team behind the scenes including CEO Chris Gatto, CTO Alex Tung et al
  • Great leadership at head office level providing guidance / mentorship where needed throughout entire journey.
  • Thanks Hakan Örtyak !Great initiative re: employee growth programs