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Jornaya Predict Review

3

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Very good

Revainrating 4.5 out of 5  
Rating 
4.7
Marketing, Demand Generation

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Description of Jornaya Predict

Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit. The Jornaya platform has unmatched visibility into the consumer journey and the consumer's intent because its technology is a first-hand witness to everything the consumer does across devices, browsers, and web properties. Jornaya is an essential addition to a marketer’s decisioning toolkit. No matter what else a marketer’s consumer intent tool kit includes, Jornaya contributes data and insights that cannot be found from any other source.

Reviews

Global ratings 3
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Type of review

Revainrating 4 out of 5

Highly recommeded platform if looking at customer insights

Their user friendly dashboard helped us map the marketing effort from top sales reps to key stakeholders involved which enabled better tracking of spend across initiatives for all campaigns. They also had easy integration to Salesforce.com so we could easily track historical spend across accounts and geographies as well which made it really useful. Lack of native reporting capability which they were building but has been delayed after acquisition by Oracle Corp. Also they used custom connectors

Pros
  • Their platform really helped me to monitor how users were interacting with the website and to find out what metrics they were using
Cons
  • It was difficult to use in the beginning but they recently added a lot of new features, however a lot of time was spent mapping and fixing any issues

Revainrating 5 out of 5

Great for personalization, even though pricey

I love the ability to create a predictive journey using the data that you have. It makes it so much easier to create a journey that is personalized to your customers. The platform is a bit more expensive than other platforms. It’s not a deal breaker but I would like to see the pricing a bit lower. I also wish that I could use more data fields to create a more accurate journey. I also wish that I could link a predictive journey to a marketing automation platform like HubSpot or Marketo. We are…

Pros
  • Easier onboarding process
  • Good customer support team for help in integrating with existing systems (SFD)
  • Ability report metrics as well

Revainrating 5 out of 5

Fantastic Tool Allowing You To Understand Your Customer

The most useful features are the ability to see what I'm missing (such as email opt ins) which helps me understand my marketing strategy better than ever before. Some things could be more user friendly - like how you can export all your contacts into one file for an example - it's confusing because there isn't an "export" feature anywhere. Also some filters may not work correctly if they aren't used often enough. Make sure to test everything out! If you want to know where people are leaving…

Pros
  • Detailed reports
  • Ability To Track Your Marketing Efforts On A Dashboard For Ease Of Viewing And Analysis.
  • Easy
  • To Use Interface
  • Simple Setup Process
Cons
  • Secret