I like how easy it was to use with my current contact list from our previous campaigns, as well as having access through an app for mobile devices! The best part of this software has been its ease in creating custom lists (and sub-lists) within each segment/level we're targeting at any given time; plus being able to target specific segments or levels by using different criteria filters such as age range, gender etc. It would be nice if there were more options when importing contacts into theirβ¦